Dove Dryness Care Shampoo nourishes hair and makes it upto 100% smoother*. *Based on lab test vs non-conditioning shampoo shopper need Strengthening shampoo formulated with Pro-Moisture Complex For manageable and silky hair every day Helps moisturise, nourish and protect, giving you softer hair that's up to 100% smoother after the very first wash*. For best results, after shampoo use Dove conditioners for smooth, tangle free hair